I had learned very quickly in the past that no matter which product you wish to use to protect/soothe/comfort your diaper area, not one person gives a hoot about what you are buying. Makes no difference if you are in the baby department gathering your goodies, or where the lotions are kept, and even the diaper/pullup/pads are located. No one really cares, not the person right beside you shopping as well, nor the cashier. Everyone shopping are on their own missions and cashiers have to deal with so many people during their shifts, that products just blend together as a blur. So, nothing to worry about on any account:thumbsup: