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To understand the concept , we must go back in time before colours where associated with gender , but as strange as it seems to us Pink was for boys and blue for the girls . As revealed by Jo B Paolitti , a professor at Maryland University and author of Pink and blue: telling the boys from the girls in America , back in the old days society was a lot more progressive then it is today with neutral clothing being the norm. All children wore white , both boys and girls would wear dresses at this time , white was chosen due to the fact it was easier to keep clean by bleaching , children only wore colours when they reached about 6 or 7 it wasn't until the 19th century that things changed using pastille colours of pink and blue linked to one gender or the other but not as you would expect. In fact blue was for girls and pink for the boys . Evans revealed that back in the 19th century it was common for mother's to be told that boys should be dressed in masculine colours like pink in order to grow up into a more manly indervidual later in life , while girls should be dressed in a more feminine colour like blue. It was in the wake of WW2 , the script was flipped , after the war times was hard and hand me downs the norm and a shortage of materials caused the fashion tables to turn a marketing chaged everything for the gender specific colours which still holds today .