Could the market (depends, rearz, ABU, Crinklz....) expand a wee bit and target more audience?
- City bus driver? Don't be late! Be dry and on time with ABU city skyline prints!
- Going to a concert? Join the crowd, have that beer, and enjoy the show with rearz rebel diapers!
- Going to the casino and don't want to lose your machine? Stay seated and win big with a lucky pair of ABU Tolls.
- Going on a road trip? Feel relieved and worry free with rearz road trip pattern diapers!
- Going to the movies? Enjoy that coke and watch the movie without worrying about "excuse me, excuse me, excuse me"; or maybe you just want a cozy night at home on the couch with your favourite blanket and PJs... then you need crinklz quiet movie time diapers!
- Long commute in car or transit? Stop worrying with the discrete line of Depends Commuters (obviously they would have a cool patterns, or be solid colour)
- Tired of getting out of bed just to pee once or twice? Get super comfortable, stay super dry, and strap on rearzzzzzzz sleepy time line of cool and trendy diapers.
Or even deeper...
- Embrace your inner child and spend the afternoon wearing rearz safari diapers
- Girls night? Look pretty in pink or rebellious with rearz!
- Child regressing? It's a phase many boys go through. Spoil them with Classico Baby Diapers
etc... etc.. etc...
Maybe add in some polls and facts to push things along...
(the following are just made up numbers; might a bit biased )
We asked 1000 people to wear a diaper for the day and night.
- 98% felt dry after wetting
- 78% people felt immediate stress relief and/or happiness after putting on the diaper
- 58% considered it more comfortable than underwear
- 65% enjoyed wetting themselves
- 75% would wear one again
I'm not the best when it comes to writing out what I'm thinking... but I really believe a good handful of people will gladly wear a diaper more often if some business started creating a scene, and diapers started to appear to be cool and more normal to wear.