Sometimes it’s not all the shipping companies fault. While your particular package, looks like it has better quality cardboard (from your photo), sometimes the company you‘re buying from, use poor quality shipping materials. They try and save money, by using cheap cardboard, cheap fastening tape.
Another possible problem, if at some point your package went through, a particularly busy sorting facility, it would be subject to the crunch. The more packages pushed through a sorting facility, the higher the odds are, it could sustain damage.
It might help, if you report any damaged packages, (and include any photos) even if the contents are still ok, to the company you purchased from, especially if it happens often. They might not be aware, the shipping materials they are using, are not standing up in the shipping process.