I think, with this forum software, you can do the Twitter-style "@" thing with somebody's username to draw their attention to a discussion. Although I think a new discussion would be better. We're really off the rails here, heh.
It would be interesting to get his thoughts, though, I agree. If I had to guess, I'd say the most immediate problem is that ABU (probably) doesn't employ anybody who likes/prefers cloth diapers. If they did, and if that person was in a position of any influence, then ABU would probably already be selling cloth diapers. I mean, in theory they could get by with research and solid execution, but things are way more likely to succeed if they have somebody on board who truly loves the product and wants it like a customer.