I never got into Star Wars. In the UK, households tended to be either BBC (state broadcaster) or ITV (independent); only 3 channels, of which 2 were BBC. We were a BBC household (except for weekend nights, usually), so I never saw the marketing hype. My mates, effectively nextdoor, were ITV-ers and saw the film and then got the merchandise. I couldn't understand the appeal nor how to 'play' with them [m.falcon and figures, etc]; I was still 'fighting' the Germans.
I first learned about ABDL as 'infantilsm', in the 80s, through a programme on the then new Channel 4. It's presentation and charactization of 'infantilists' was nothing like we'd recognize, now. 'Infantilists' were presented as upper/middle-middle-class professionals who used infantilism to escape the pressures of their 'powerful' positions. As a working-class kid, it caused more confusion and sense of alienation than it solved (notwithstanding the inherent class-culture gap between me and the tellyworld).
And Michael's and Madonna's early stuff still rule!