From a sex-themed diaper to an underwear-themed diaper... It's interesting marketing, anyway! I'm not surprised that S.Ex. was dropped, though. With quite a few AB/DLs seeming to like plain white diapers, I expect the name scared away far more people than it could ever have hoped to attract. May as well have been named Fappies.So they changed the S.Ex name to tighty whities huh, that is an awesome name for a diaper.
So I guess I should change the name of my new diaper line, Dampers?
Concluding to this: http://www.plainsite.org/dockets/2ik18g280/uspto-trademark-trial-and-appeal-board/kimberlyclark-worldwide-inc-v-snuggies-diapers-inc/ Kimberly Clark filed.
In their email that was sent out they said "Why change our name? In order to better protect our company and brand we are moving to a new name which will allow us to trademark our name globally and with unity for all future products. Another trademark owner had a concern about our original name, and working with this company we came to mutually agreeable terms of which the full details will be kept private between both companies.".
Hopes that gives some incite.