Not is saying the word diaper harder, but hearing it said is awkward as well.
Not only that but when a baby diaper commercial comes on, out the HDIS commercial comes on, I have a hard time watching around others as I shy away, act uninterested, pick up the phone and do something different, but want to watch so badly.
Also going to the store and trying not to look towards the baby section, diaper aisle or incontinence section while trying to get in a quick acting like you're not peeking glimpse.
I'd even more awkward when the other knows about you.