The lack of self-regulation in the American vape industry is the topic in today's news. The FDA is even being sued for their delay in implementing e-cig regulations!... the vape industry has been self regulating for the better part of a decade
But, just as big tobacco companies lobbied the government to avoid health warnings and allow advertising... the big vape companies are also campaigning against regulation. They know that getting teens to vape an addictive substance at a young age will make them the most profit.
That's not what a well-regulated industry looks like.