Not to mention that many interrupt desired content, which is counter productive to the firms that advertise. I make a point of writing the advertised product down. This prevents it from entering my "consumer's subconscience" Then I put the word INTERUPTOR...next to it...and will go out of my way to avoid those products ...I avoid commercials like a plague. Most are outright stupid, politically one sided, or just annoying. Too many to try and sit through for that one commercial that's actually funny or let alone informative. This goes for tv, radio, and internet. If I can't block it or turn the channel then at leaet mute it and do something else or otherwise turn it off. I'm willing and do pay for add free content, but no way I'm idly sitting by and watching commercials when there as bad as they are.