I purchased a pack of these underpads at my local CVS (the front cover was identical to the picture posted earlier);
there were actually no other types of underpads to choose from. The cube package was HUGE (19x13x6.5"), standing over a foot and a half tall, and was slightly pricey at about $22 + tax compared to the cheaper underpads I normally buy in bulk, but these are huge, with thick and absorbent padding not to mention the plastic backing is of an extremely thick and crinkly gauge (too bad their adult briefs don't sport this).
As for the scent, I noticed some sweet floral notes that seemed to be of the potpourri variety, close to the scent and scent-levels detectable in toilet paper if you have a good sense of smell; definitely feminine but your nose has to try hard to detect it. My sense of smell isn't that good, so whatever the scent is, I would have preferred it to be stronger. I wouldn't say its like luvs/pampers but in higher concentration, it *could* be similar. With that said, there is hight variability between batches of absorbent products such that heavier doses of the same scent concentrate can produce different profiles. This is not unlike certain batches of luvs/pampers to be overpowering for many people because they had the "scent knob" on the diaper machine cranked up a little too much.
With any luck, scent will come back in style someday and they will start cranking the "scent knob" up. I wonder if the scent is cranked up in some regions, but not others?