ChocChip
Est. Contributor
- Messages
- 1,019
- Role
- Diaper Lover
I do think they could market existing "baby" diaper ranges across the age spectrum... they would probably have to get rid of/change the designs above a certain size, make them more adult or neutral, but there would be continuity for those who needed to keep wearing them beyond the normal age, and brand recognition and trust for those who found themselves back in them later. For example an incontinent young mother who trusted Pampers for her baby might also pick up a pack of size 10 Pampers for herself!