It's not like the previous owners set a high bar to surpass. However, I do think they're setting a good standard for any and all businesses serving the ABDL community. It's a great turnaround!
I will agree that they have really taken the time and made the effort to rebuild what was a giant turd into a reputable company, and have done so in a fairly short time. There were plenty of people who were more than fed up with ABU before it was bought out, and many of us waited to see how well the new owners might do. I have seen more than one person who swore to never again speak good of the company come out and say that ABU has made a good change.
I was a pretty noisy critic of theirs for years. I'm sure that being acquainted with the new owner made it easier for me to believe there was a real turnaround but I think by this time, I'd have accepted they were different even if they were on the other side of the country from me. Impressive to go from one of the worst to arguably the best.