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Thread: Video ad in magazines

  1. #1

    Talking Video ad in magazines

    Full article at:

    CBS to run video ad in magazine this fall | Digital Media - CNET News

    The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.

    The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas--an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.
    The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.
    Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.
    That's some sweet stuff there, now how long before some one figures out how to put there own "video" in there.

  2. #2


    -This is cool from a technology standpoint.

    -Without the pricing specs on the technology, there's no way to really speculate how widespread this will become.

    -Print media is dying - in 10-20 years, most people will be reading their magazines on eReaders which will be able to display video ads anyway.

    -Print media, which I read because I don't want to watch things move on TV, would seem like a place where video ads would be very annoying.

    -Over-under on the number of months before Playboy and its ilk start using this technology for non-advertising content?

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