I get equate omeraprazole, talc (where I can find it... it's uncommon for some reason), corn starch, lotion, qtips, etc. Things like that it really doesn't matter if you get a generic, it's the exact same thing in a different package for a lot lower price.
But that's the first time I've seen equate brand diapers... yep those might be rebranded assurance. Though iirc assurance is separately packaged for men and women, (white or green vs lavender, the color is probably the only difference?) but this equate one looks like it's sold as unisex?