winnerchickendinner
Est. Contributor
- Messages
- 40
- Role
- Adult Baby
- Diaper Lover
- Little
- Carer
- Other
I was at the store today and while buying frozen food noticed some GoodNites with packaging slightly different than I can remember seeing before. The S/M package featured Hulk and both the S/M and L/XL sizes featured a graphic claiming they were "40% more absorbent". I didn't buy any because I literally just had a box of GoodNites delivered today from Amazon, and I didn't have the time to inspect the package more closely for differences. The Amazon ones were delivered in a brown box so until I opened them, I had no idea if they'd be new or not. They appeared unchanged from the last wave. I thought to myself, "Oh well, I guess Amazon is still going through old stock."
However, reviewing the Amazon listing quickly convinced me that nothing other than the package has changed for the L/XL size. To the optimist in me, "40% more absorbent" implied that they're more absorbent than they were previously, but a shifty little dagger symbol basically confirmed the reality... that this is in comparison to 4T/5T Pull-Ups. Why would anyone begin to think this statement belongs on the L/XL packaging? Then the rest of the story came out: only the XS and S/M have new designs.
I feel like I'm getting catfished by Kimberly- Clark. I mean, I get it. Most kids have stopped wetting by that point in their growth. Licensing Disney and Marvel characters is probably expensive. Upselling little kids from Pull-Ups into GoodNites is the most important marketing challenge they have. It's not where they make their money and maybe we should be grateful that a product this appealing to AB/DLs is widely available. But L/XL really does get an unnecessarily short end of the stick. They put a misleading statement on the packaging to make you think they're more absorbent when they aren't. The smaller sizes get new designs with licensed characters every year, but L/XL hasn't changed in two years. I don't expect L/XL to get licensed characters; it would be more money and would probably alienate the older kids that need them. But getting a new generic design of some kind would be really nice and I don't think it would be expensive. The Choppers in particular have been there for like six years. I'd even be satisfied if they recycled one of the two old skateboard designs, or maybe they could use the designs that used to be on the S/M like the Shark.
For quite a while now GoodNites are all I've been wearing. They're cute, cheap, and easy to wear incognito, which are all huge pluses for me. But they're not perfect and I really wish they would shake things up more often.
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I
However, reviewing the Amazon listing quickly convinced me that nothing other than the package has changed for the L/XL size. To the optimist in me, "40% more absorbent" implied that they're more absorbent than they were previously, but a shifty little dagger symbol basically confirmed the reality... that this is in comparison to 4T/5T Pull-Ups. Why would anyone begin to think this statement belongs on the L/XL packaging? Then the rest of the story came out: only the XS and S/M have new designs.
I feel like I'm getting catfished by Kimberly- Clark. I mean, I get it. Most kids have stopped wetting by that point in their growth. Licensing Disney and Marvel characters is probably expensive. Upselling little kids from Pull-Ups into GoodNites is the most important marketing challenge they have. It's not where they make their money and maybe we should be grateful that a product this appealing to AB/DLs is widely available. But L/XL really does get an unnecessarily short end of the stick. They put a misleading statement on the packaging to make you think they're more absorbent when they aren't. The smaller sizes get new designs with licensed characters every year, but L/XL hasn't changed in two years. I don't expect L/XL to get licensed characters; it would be more money and would probably alienate the older kids that need them. But getting a new generic design of some kind would be really nice and I don't think it would be expensive. The Choppers in particular have been there for like six years. I'd even be satisfied if they recycled one of the two old skateboard designs, or maybe they could use the designs that used to be on the S/M like the Shark.
For quite a while now GoodNites are all I've been wearing. They're cute, cheap, and easy to wear incognito, which are all huge pluses for me. But they're not perfect and I really wish they would shake things up more often.
Sent from my SM-G930F using Tapatalk
I