If the market is going to blow up Kimberly Clark's almost non stop "Improvements" that have trashed there product in favor of a Corporate mindset of Greed, Money and uniformity of all of there products will not be behind it, over the years they have taken there product from a quality leading brand down to a "Me too,also ran product", PBE is not called the Cadillac of insurance paid for or reimbursed protection because they are getting there lunch money stolen by Kimberly Clark, it's the other way around. K&C had there day as an innovator and market leader long ago and far away from the crap they sell today, just the fact that the entire market has been displaced from store shelves ought a tell you something,it's been years since you could go to a grocery store or Pharmacy and get a decent incontinence product in the diaper form,everything is pull ups quite honestly because the population is aging IC and some form of cognitive dysfunction be it dementia or something else is setting in and we have a whole bunch of people needing the protection a diaper affords but desperately unwilling to wear them, I participate in a lot of groups I'm a Carer who grew up to be Disabled and I can see things from both perspectives, and as an IC and a former carer I know pull ups do not meet most people's level of need and they don't make a carers life any easier, but the retail space can not afford to be caught with there pants down in a battle for the almighty dollar so they are going pull ups even though the carer market is saying these things are impossibly unusable and do not keep there clients dry during the day let alone in the nighttime ( most carers are reporting getting up to change patients 3 or more times a night ) , therefor the carer market is navigating itself toward Northshore and XP products to replace the pull ups and the depend brief. Those people with minor IC issues and care for themselves can survive with pull ups fairly effectively but they do not drive the market Institutional sales and the disabled do ( I know a ton of Hospital executives and purchasing people and I can not think of any institution on the coast that uses or dispenses a K&C product, they all use Attends or better and no one uses cloth backed, it's all Plastic because cloth are to ineffective and because they are ineffective they drive up nursing cost all 8t takes is a few spreadsheets with nursing costs spiking because of crap cheap diapers and they phase out the crap and in with something that works) as it is most institutions charge more to insurance for 1 diaper than half a bag costs because of the enormous space diapers take up to keep in inventory. Anyway yes adult diapers are taking off but don't for a moment think that K&C investment is going to pay big it's not, my money would be with PBE or better ( I personally in my carer communities send people to Northshore 40 times a week) because like I say I can see both sides of the bed rail as a former carer and a current patient. So adult diapers are trending up ( and not in a Facebook social media way ) and will continue to do so as we have more population getting old and IC than we have young vibrant folk.
I just went and read the article and that guy from K&C is smoking crack, there is nothing fun about wearing protection that causes you to piss yourself because it's lower than a pregnant snakes belly quality, the market is not growing upwards because of LBL, It's going ballistic because the population of the country right now is swung way far into aging and to few young people! So all you young people untape for awhile and get some action, do it for the Red,White & Blue ( and that does not mean Tranquility,Abena & Space diapers the Flag boss ,the Flag)
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