UK disposable nappy nostalgia 80s/90s

[Deleted member 56273]

Not UK but very cute!

View attachment 54407

Luvs Phases were introduced in the same timeframe as Pampers, this printed ad dates from the early 1990s. These were the precursors to the "deluxe" line launched c. 1994-95.

 

[Deleted member 56273]

Pampers went back to unisex in 1997, introducing a nappy that had an ADL under the topsheet, built in lotion and with a hook & loop fastening system. The largest size could hold about 3 cups of water.

The following year Luvs Deluxes were discontinued. P&G added leakguards before the switch from plastic to cloth at the start of the second millennium.

 

[Deleted member 56273]

Luvs went unisex in about 1995, or at least started to.

Starting in 1996 P&G began phasing out Luvs Deluxes before stopping their production 2 years later.
These significant changes also marked a transitional period for their big sister brand Attends as the tabs went from baby blue to white with embossed dark blue logos and wetness indicators were reduced to 3.

 

[PCS]

Luvs were light blue around the waist and leakguards like pampers.

did the US baby dry have an ADL fitted when they went unisex? BTW, im surprised they both held the plastic covers out as long as they did as many store brands such as Paragon trade, White Cloud, etc had cloth backing by the end year of the ‘90s

Certainly in the UK, Pampers had two lines in the mid to late 1990s- Baby Dry, which was plastic backed until around 2000, and Premiums which were cloth backed when they were launched in about 1995, which was before the end of the gender-specific era, so for at least 5 years (I think) Pampers in the UK were available in both cloth and plastic.

 

[Deleted member 56273]

Luvs were light blue around the waist and leakguards like pampers.

did the US baby dry have an ADL fitted when they went unisex? BTW, im surprised they both held the plastic covers out as long as they did as many store brands such as Paragon trade, White Cloud, etc had cloth backing by the end year of the ‘90s

The leakguards were introduced shortly after the deluxe range was discontinued.

 

[Deleted member 56273]

The “ultra” leakguards? Pretty sure most nappies had leakguards in the mid 90s.

That's right.

 

[Deleted member 56273]

Also the introduction of a distribution layer & lotion stripes in the lining.

These improvements - already implemented on both Premiums Extra Protection Care and Baby Dry Rash Guard - were specifically designed to protect baby's delicate skin from rash.

Here's a printed ad from 1999 promoting Rash Guard sposies.

 

[Deleted member 56273]

Like Extra Protection Care, Rash Guards were also cloth-backed.

They got stretchy sides before being superseded by Custom Active-Fit Cruisers in 2001.

 

[Deleted member 56273]

Are those baby dry extras the ones in the green pack with a holographic banner reading “extra”

Yep.

 

[Deleted member 56273]

Yes, and we had Pampers Playtimes introduced in 1999, which were cloth backed.

Also, we had ones called “first steps” but I’m not sure of the year.

Playtimes were originally plastic-backed, they became cloth after 2000.

First Steps were pull-ups. They superseded Trainers.