Cuddlz falling behind?

Go back a few years and cuddlz were the only ABDL diaper supplier in the UK. Fast forward to now and there's everyone and their dog involved, even a incontinence supplier in on the game!

Have cuddlz became stale? Should they update their offerings?

Edit. This is regarding their diapers not the clothing part, I think that's got better overtime.

I think they need to update their nappies!
ABU, Rearz, etc... Are definitely way ahead.
Cuddlz baby style clothing is still pretty good though.