Nerf knows exactly who buys their really expensive guns and hundreds of darts. Sure there are some rich and spoiled kids, but a lot of my kinky friends have cube wars at work, etc. OrangeModworks kits in their blasters. Stuff like that. I've thought about dabbling since paintball and airsoft proved too expensive for me in the past. Also not as casual as Nerf.
I know my little brother and his daddy are big into nerf, lucky boys :p would be fun but nothing where I am seems not many big kids still running around.