I like to think there's a group of people who, like me, enjoy a cloth-backed AB/DL diaper, and wish they had a source other than ABU. Initially, it seemed that Snuggies was considering such a thing, but they went for the bigger market -- which is understandable from a business standpoint. Still, if you're thinking about making a diaper that won't simply be "yet another _____", then I think a well-thought-out answer to Cushies would be appreciated. My requests would be: Soft, cloth-like backing; hook-and-loop tapes; one large tape per side; elastic wings (like baby diapers); all-over print.
I do agree with the above folks who've said that a hybrid of cloth-like and plastic would be unappealing. Best to be good at a few things than "meh" at everything.