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Thread: Underwareness

  1. #1

    Default Underwareness

    So yeah, don't know how long this has been a thing, but I thought I might link it for anyone who didn't know about it. I just saw the giant ad-sign in NYC today and had to know where it came from.

  2. #2


    Wow! That's a full-on ad campaign!

    Are they for real, though? "Almost 1 in 4 Americans... 'could' need a different kind of underwear." That seems a bit of a stretch... unless it's lifetime use... in which case it should be 1 in 1 Americans... :-/

    Cool if it reduces any stigma that incontinence has, though...

  3. #3

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