... So the Sochi Winter Olympics kicked off - in style - yesterday, in spite of all the negativity surrounding the place and in spite of the deafening, persistent calls for a boycott of some sort.
Even as a gay man myself, I cannot see the sense in that - wrecking athletes' four years hard work for no discernible result.
But in light of the ever-worsening news stories streaming from the country (including a documentary here in the UK), and continued defence of a ludicrous "anti-propaganda to minors' law, what's to be done?
People speaking out, however "influential" they may seem to be, and Google 'rebranding' are great to see, yes, but in real terms - in the lives of the thousands of repressed, beaten and humiliated gay people in Russia alone - what impact do they have?
How do you feel, gay or straight? Is there a solution?
Is Putin at all justified in his actions?
Are we really condoning it by pressing ahead with the Winter Olympics?