Reading the Washington Post this morning, I came across this interesting article which includes a world map showing growth in toilet paper and hygiene products and what it means:
How toilet paper explains the world
Western Europe and Japan show growth in adult diapers with a growing retirement population. Good news for our favorite European diaper manufacturers. They say the key to incontinence product "category growth will be raising product awareness and normalizing consumption". Maybe eventually public perception will become more accepting of diapers and less shameful. Just thought I'd share a news tidbit I came across that includes diapers.