I was reading Slashdot.org for my daily tech fix and saw an ad on the site for Pampers of all things (this was on a work PC) that proclaimed "Pampers Swaddlers: now up to Size 5".
This surprised me a bit - I always saw Swaddlers as just Pampers' main product for Newborn to Size 2, that was specially designed to better anatomically fit smaller babies, rather than it being something 'special' (like how years ago there was Pampers, Ultra Pampers, Pampers Stretch, etc), but I guess not.
The main selling-points are the wetness indicator and it's softness - is that a codeword for 'thicker'?
I'd wager most users would start toilet-training while in Size 5, possibly Size 4, so I'm curious what this means. Does upsizing the swaddlers necessarily mean infantilising toddlers? (Presumably the next stage involves introducing Pampers Baby-dry or Cruisers Size 8 ).
Does anyone have any comparison photos? What is the value-proposition being given to parents? (And is the wetness indicator really necessary?)