I am in the beginnings of opening my own business. This business will cater to the AB/DL lifestyle. Depending upon how successful it will be, I will be expanding to other areas too, such as, furies etc down the line. The purpose of this business is to provide AB/DL with products that they can buy and have delivered online at reasonable prices. Having completed some pricing research of my own, I know that the prices I will set will provide AB/DL's with an excellent deal over my competitors. I can't go into specifics too much, as I'm at the early stage and want to keep everything under wraps until the launch. So, it is from this, I am looking your opinions on certain questions. I look forward to reading your comments.
Q1) Would an AB/DL business based within the UK be of any value to you? If you are outside of the UK, would you be willing to pay for international shipping?
Q2) Who would be the company that you do most of your dealings with at present and why do you use them?
Q3) What is more important to you as a customer; feeling valued as a customer, lower prices, discreet delivery or being able to contact the business owner quickly?
Q4) The product range I am aiming to sell is; Nappies (both adult & baby) Pull-ups (both adut & baby) Plastic Pants, Onesies, Dummies (both adult & baby) and Dummy Clips. Depending on how successful this business is, the product line will be expanded in due course. Does any of those products interest you? If so, which one(s).
Q5) Which dummy would you prefer to purchase; A baby dummy (6-18m & 18m+) or an adult dummy (nuk 5)?
Q6) What is the highest price that you would be willing to pay for a NUK 5; £14.99, £15.99, £16.99 or £17.99?
Q7) Do special offers make you rethink your shopping trolly? For example, if you were to purchase a dummy and noticed that you could get a dummy clip at a reduced price alongside the dummy, would you be interested in adding it to your shopping trolly?
Q8) What is more important about the website; bright and colourful, ease of access, inclusion of pictures/video or contains no adverts?
Q9) If you have ordered online before or would like to order online, which delivery timescale would you usually go for; next day delivery, 2-3 working days delivery, 1 week delivery, 2 weeks delivery or a Saturday delivery?
Q10) Does getting a personalised response from the business owner when you place an order matter to you, or do you prefer computer automated responses?
Thanks for taking the time to read this and please now take the time to answer the questions. I look forward to reading your responses. There is also another market research thread on the diaper talk forum. If you could fill that in too it would be great.