The video game publisher/developer EA (Electronic Arts) plans to no longer pay gun companies for the rights to use the name, designs and likeness of their products.
This wouldn't be a big deal but Battlefield is a HUGE cash cow for EA and it prides itself on being one of the more realistic first person shooters. BF3 has muzzle velocity's with bullet drop, no wind though. This means they only uses real weapons such as m4a1, AK-47u, M60, PKP's, M240b, SKS, fully automatic G18 pistol's and many other different guns. There are never any brands attached to these guns they are just called by their model's.
EA thinks they are able to not pay the gun companies for rights and/or royalties since books don't have to pay if they use Colt 45's.