An interesting e-mail arrived today from Boots.
I was invited to take part in a survey "regarding the healthcare products I've purchased in the last year". Major props to Boots for not using the word incontinence in an e-mail to me; I was at work and even though I'm sure nobody else was watching it would have worried me they might've.
I've bought a few packs of Tena and Boots own brand incontinence products in the last year, using my Advantage Card, so figured it must have been to do with this - did the survey this evening.
Some of the questions were regarding how best to convey absorbency information - feedback was asked for for visual indicators such as glasses of water, jugs and a wheel-like device (not unlike the nutritional information wheel at Sainsburys).
There were others to do with how their pants products could be improved - they appear to be keen to make them more like the Tena Lady Pants product (fine by me!).
The notion of packs containing a mixture of absorbencies and the possibility of putting products in vending machines were put forward also - I reckon they're probably talking more about the 'drip catcher' pads there rather than pants/nappy products (but I did say I would definitely make use of the machines if they contained nappys/pants).
The most worrying theme I guess was multiple mentions of the importance of biodegradability - doesn't bode well for their plastic nappy style products.
I took some screenshots if anybody wants them.