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Thread: How can we make rock appeal to younger listeners?

  1. #1

    Default How can we make rock appeal to younger listeners?

    Before I go any further, if you don't have anything good to contribute in this thread other than personal attacks and trolling, please leave this thread.
    Now without further ado:

    What can we do to bring a audience to rock/metal music like the large following we had in young people back in the 90s and 80s? Today it seems all young people really are interested in is the dubstep/rap/pop/country thing as I have come to a conclusion on (thus taken from analyzing Billboard/Rolling Stone charts for months). How can we make rock/metal more popular?

    Bring the idea to record companies rock acts are actually worth putting time into, will sell out venues and get back on the charts. How can we get those days back?

  2. #2

  3. #3


    It already is. Your analysis based solely on that isn't too good, and it doesn't denote rock isn't popular.

    Certain extreme forms of metal and the style are self explanatory. In fact, commercializing it to appeal to younger/hip crowds is exactly the thing some record labels look for artists (Road Runner records) and I think that's not much of a good thing.

    Also certain genres are very popular right now and are dominating charts.

    That and why is this important? Most of the best "rock/metal" artists are underground, we're they want to be and how fans like them to be away from the commercialism of the billboards.

  4. #4

    Default Re: How can we make rock appeal to younger listeners?

    I think if we can just get then to listen to it they will realize the beauty and significance of it. I'm not old by any stretch if the imagination, or young for that matter, but i do enjoy rock, mostly what came out of the later 70's 90's 00's and 10's

  5. #5


    I believe what contributes a big part to it is the fact certain genres will make the labels more money. I'm not sure if you remember how Green Day sold the multiplatinum album Dookie in the early to mid 90s and AC/DC with Back In Black in the early 80s. Speaking as a musician, I think it would be a accomplishment to gain some recognition on the charts. Now if there was someway somehow tto give a rock band the same star power Taylor Swift has.

  6. #6


    Quote Originally Posted by BabyBalto View Post
    I believe what contributes a big part to it is the fact certain genres will make the labels more money. I'm not sure if you remember how Green Day sold the multiplatinum album Dookie in the early to mid 90s and AC/DC with Back In Black in the early 80s. Speaking as a musician, I think it would be a accomplishment to gain some recognition on the charts. Now if there was someway somehow tto give a rock band the same star power Taylor Swift has.
    Then that's the individual musicians prerogative, but it has nothing to do with rock being popular. Some black metal musicians are content with a cult following of listeners and releasing their music on shitty low-fi cassettes.

    Some want to appear on Rolling Stone and make gobs of money.

    It's been that way since the inception of music itself.

  7. #7



    well, if you look at it from a purely commercial / market-oriented approach, it wouldn't be very difficult:
    music industry labels like sony with good connections to holywood movie-producers etc could potentially "push" certain bands/styles as soundtrack for films... if the film is going to be one that's designed for a specific age-related target audience and is well recieved, it can be a "trendsetter".
    Same goes for mass media, like "sponsored" radio "charts" (as fake as it gets... but who cares... it's going to be played everywhere)... people listen & buy and some will "stick".
    Do iTunes promotions, etc...
    The list of potential marketing methods to create a "hype" about just anything are almost endless.

    If you look at a imho REALLY AWFUL EXAMPLE: the whole "reality tv" like American Idol, Britains got Talent and all that other CRAP. (sorry personal opinion... but I hate those shows... I avoid them like the plague).
    But hey, mass-media wise, the concept seems to work really well (for the producers). They are able to promote any bit of crap to the audience... if it's a "winner" it gets pushed for about a year... gets every bit of juice milked from it and then ends up forgotten somewhere in a dark alley called "TV History"... no one cares.
    But during the "hype-months" cash is made and the "act" is really "popluar" by chart-standards etc.
    Especially the targeted Teen-Audience reacts really well to that kind of stuff.

    So I mean, positive or negative, there are tons of "marketing" methods to promote whatever.

    I grew up with stuff like Led Zeppelin, The who, etc... my parents were avid music listeners and there was always something playing.... from psychodelic rock, to classic music to jazz, blues... never really that much "pop" or modern stuff...
    Myself I still love most of that, have a great love for some metal & hard rock, some hard-core punk... but also love a good opera at times.
    What I can't bring myself to listen to is most of the new pop/rock stuff... the lyrics suck most of the time, the music is overly repetitive and simplified, and the vocals... well don't even get me started.

    One of my best buddies has a very similar music taste and music-background... there's always good music at their place... yet their kids (mostly the 10 yr. old boy) listens to stuff I would clearly define as not to my taste... and don't get his father started about that.
    He tried everything from taking the boy to some really cool concerts (the guy's actually in a quite good stoner rock band...), tried jazz, tried this ,tried that,... but his kid won't like it.
    His daughter (8) has been playing the cello ever since (have you ever seen one of those screechy, tiny 1/4 cellos ... )... she really lights up around the music at the house... where her brother (10) just dislikes it.
    so I guess it has not just with upbringing or getting in touch with something to do...
    Also it can change.

    Some of my friends never bothered for Rock, MEtal, etc. during their teens but now are avid fans of some of the more unknown bands out there...

    I guess there's no recipe here.

  8. #8


    I couldnt agree with you more on the reality tv subject. Those shows seem to fuel any genre really except rock. When I was younger, I used to listen to Phil Collins, Abba and Madonna. It wasnt until I was in my late teens I first discovered System Of A Down although Meat Loaf was a rock favorite that has always been with me since childhood. My parents are into that singer-songwriter stuff like James Taylor and tried getting me into it but I resisted. Its children and teens rock should especially be targeted towards since they are the listeners of tomorrow. When you listen to something like Gangnam Style, you dont see much creativity (its really just Gangnam Style Whoop Whoop).

    I personally believe too many people are becoming reliant on electronic stuff, I mean its good once it has the right mix (Rammstein is a great example). In the studio it in convienient to use autotune, virtual instruments and vocoders because it is less time consuming yet reduction of time consumptiion comes with a price: less creativity. Listen to Serj Tankians "Empty Walls," a song reflecting the attacks of 9/11, now if PSY did a song along those lines it would show a great deal of creativity was put into the process and enough thought was put into the process.

    For a new band its good to have a well-known label under your belt (like Island), a good fanbase, and a shot at recognition from Billboard.

  9. #9


    Rock music died a death in the late '80s to early '90s when MDMA became popular and electronic music instantly took over both the mainstream and the underground. I just think there's so much more you can do with electronic music; it's more versatile. There's no need for drum machines if you don't want them (Black Gold of the Sun by Nuyorican Soul, for example) and definitely no need for autotune; it's totally freestyle.

    Rock/metal had been getting a bit formulaic in the late '80s and hasn't really progressed since then (in my experience). It just sounds so dated nowadays (and I'm an old git -- most people in their teens/twenties have probably never really heard rock music).

    And stuff like Gangnam Style isn't music -- it's just noise designed to attract attention. You can't really consider it music. It simply isn't musical! Do you know a single person that has heard more than 30 seconds of the song in a single session?! I don't! No one could bear to listen to such nonsense for the duration!

    If rock is going to "break on through to the other side" (as The Doors would say), it needs to re-establish its identity. It needs to innovate, maybe taking on some of the technological advances of electronic music, but most of all it needs an audience. And I just think most people have moved on... Maybe it'll come back into fashion one day like leather bootlace ties or bell-bottom flared trousers :-/

    The thing to remember is that good music always has a place in our collections. Make something good, and it won't matter what genre it's in; people will buy it.

  10. #10


    I disagree with the idea that relying on "electronic stuff" equates to less creativity. Designing sounds on synthesizers, manipulating samples to work with a song, and yes even using autotuning vocals so they fit in with a track requires a high degree of skill, practice and hard work. I feel that just because a song is more of a work technical wizardry rather "pure musicianship" it should not be looked down upon and held in lesser regard than a more traditional piece of music.

    It's that old lightning in a bottle conundrum. The 90s were a golden age for rock and many forces converged to make it so. There will always be good rock music out there but they will just cater to a smaller scene.

    I also feel that the dawn of the internet has made it so their are less major stars in the sense that we knew of them. There is so much variety out there now and so many place for individuals to share their love of whatever specific genre they are into. We no longer suck at the teet of mtv and other mass media outlets. TV viewership over all is down. People want more "On Demand" content catered to their specific tastes rather than being satisfied with a channel feed cobbled together in a network board room. While the networks we know will still be around for a while. The days of one mass media fits all are coming to a close.
    Last edited by KrinkleKat; 21-Mar-2013 at 22:41. Reason: succintness

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