Some crazy animals just washed up on the shores of Montauk, which, if I'm not mistaken, is in Long Island. It seems only a single picture of the creature was taken, by Jenna Hewitt (a local), before being carted off by some old guy (who wanted to mount it on his wall).
Here's the first source of the picture:
Procrastination Optimized - I was at a party this weekend and met a couple who...
And the first article on it:
Good Luck With Your Hell Demons: Dead Monster Washes Ashore in Montauk
The person who took the photo says it's not a viral marketing scheme, but some people think it is. There's a bunch of witnesess though.
Here's a New York Magazine article on it:
Investigating the Montauk Monster: The Story Deepens! -- Daily Intel -- New York News Blog -- New York Magazine
Run down of different theories:
Good Luck With Your Hell Demons: Montauk Monster Madness Spreads
Personaly, I think someone got clever with with modeling glue and different animal parts. Sort of looks like a turtle without a shell. Or s partialy decomposed rodent or something. It looks too good to be photoshopped, even though some people (wizzs at photoshop, I can imagine) think they've found proof it's been shopped.
Kinda cool though, whatever you think.
It's also on CNN:
Good Luck With Your Hell Demons: Montauk Monster Scare Gets All the Way to the C-N-N