-Attention: Below there are some shocking Pics that could hurt you-
A definition of social advertising could be "applying marketing and advertising principles to promote health and social issues and bringing about positive behavior change."
The objective of a social Advertising is to try to persuade people avoid a particular dangerous lifestyle, show some social problems and other.
One of the laws of advertisement is: more the advertise is "Special" --> more people will remember it --> more products sold.
That's why this kind of advertisements are very often Shocking, so people can say "look what happened to him/her! I don't want this to happens to me".
Time ago a famous Photographer, Oliviero Toscani, created an advertisement against Anorexia (see pic below), showing a anorexic top model naked. This advertise was banned after a week and removed from Cities. (2)
Another Advertise from him was about sexual harassment against women. The advertise shows 2 naked kids (a boy and a girl): under the boy the word "slaughter", under the girl the word "Victim". This appeared on a Women's magazine called "Donna Moderna". (1)
The last advertise I've saw (don't remember where it comes from) was about gay discrimination, showing a newborn with a bracelet on his wrist saying "homosexual", meaning that is not a illness but is something with you from your Birth. (3)
I think this kind of Advertisement are very useful Because the human mind remember better something that cause a shock; and if it is for a good cause why don't use it?
What are your thoughts?