I was doing some research/reading a while back into adult diapers and was trying to find how comes theres fewer "own brand" diapers here than in the states.
I never did find too much of a clear answer in that regard only that perhaps incontinence is less of a taboo topic in the states whereas in the UK it seems to be one of those things that comes with old age that people forget is there, let alone the fact that it affects younger people as well.
But to the point of the post! i did find an article on the euromonitor international about the growing incontinence industry and how it is a relatively untapped market for most major supermarket chains.
(its an ok article mostly facts and figures and can be found here Incontinence products are a growth opportunity for hygiene companies - Market Research, Analysis, and Trends Blog )
Does anyone think that these sorts of figures might kickstart some development in major store brands e.g. tescos, sainsbury's etc into producing their own ranges for the market?
I for one am hoping that it does, whilst im pretty sure for the start there will be teething problems and probably poor quality, it will lead to a real competitiveness for lower prices which is a big bonus, as well as making diapers more readily available for people to buy which also can't be bad
Anyone have any thoughts?