Yeah, it's what it sounds like. You go to the site and either choose a mom or take a quiz that chooses a mom for you (I got Anna Maria). Then you can set it up so she sends you (through email, text message, or phone call) important date reminders, helpful advice, recipes, confidence boosts, or even a bedtime story.
It's a marketing ploy by Kleenex, so they push the product a bit, but it's still kinda cool.
There's a wide range of moms, from the jewish mom that babies a bit, to the latino mom who likes huge family gatherings, to the southern belle who has a bunch of food ideas, and more.
Thought you guys of all people would like this.