I read it, got angry, posted...
Then i read it again, and started thinking about this kinda sideways...
So maybe this isn't a bad thing. Maybe. And here's why: They claim the term ABDL is banned from a lot of places for being offensive. And that's probably true. You can use LBGT to tag your lifestyle choice in many places, but not ABDL. By getting a trademark on the term, many of the large social media and online markets will be put in a position where they can't ban the term outright without facing face legal action.
Lets use another term to show an example.. If you had a Fried chicken restaurant called "Tasty Cock", you would have a very hard time getting any advertisement space on google. Google is going to see "Tasty Cock" and filter it hard. Your business is never going to make it onto a normal search page, and you'll see your competitors doing much better than you when potential customers search for "tasty chicken restaurants in my area" on Google, or maps, or by asking the Google assistant.
However, if you get your name trademarked, "Tasty Cock®", then you can go to google and tell them to knock it off. They are showing preferential treatment to other restaurants, and hurting your business by blocking your legally registered name. And google would have to stop filtering you out of searches. They can't arbitrarily play favorites. It's the same with Facebook, Ebay, Amazon, etc..
So that appears to be exactly what Rearz is doing. They are turning ABDL into ABDL® so that companies like Google can't filter it out when it's used as a company name or product description. And after reading their statement again, they have stated they will let anyone use the name. that's significant. It counts as an end user agreement to allow you to use the trademarked name. And by putting that out their publicly, it's a done deal. they can't go back and claim exclusive rights to the name now. We all have license to use the ABDL® trademark by their statement:
"**We are willing to allow others to have free use of the ABDL trademark, like stated above this is to help combat the banning of the term in commerce."
This may actually be a very very good thing.