When I started the company in 2002, I was not aware of ABDL market. However, very quickly we started receiving calls from people looking for diapers that were colored or printed and many were very open about explaining why they were interested in these products. While there are a handful of people that we've had to block for inappropriate behavior on phone or chat over the years, the vast majority of people in the ABDL market seem to be more than happy to find a company that is willing to listen to their needs...which do vary quite a bit from person to person even within ABDL market.
The ABDL market was one reason we started carrying the purple Molicare Super Plus Briefs years ago and was responsible for us stocking a variety of other products such as Attends w/ Waistbands, Dry 24/7, Abena, EuroBrief, Wellness, and now BetterDry/Crinklz. As we've grown and have more and more ability to impact what products are made at the factories, we've started listening to the ABDL market even more to make sure that we can be a voice to industry so that products suited for ABDL are not removed from production completely as new diaper lines replace old ones and factories have to make decisions about how to make products more efficiently, which usually means more expensive, lower volume niche items are cut. We're starting to make good progress in this regard and are working with a few manufacturers on some very interesting new products for ABDL market.
It's a long process of design and development when you ask for something new but I'm hopeful we'll end up with some different options than what are available today, even if they are not perfect at the outset. Your feedback is critical to this process and has been very helpful in gaining support from the management of our manufacturing partners to make the investments needed to bring these new products to market. While some people do not like that we stock a few products that ABDL market supports, you'd be surprised about how many customers who are not ABDL aware buy them as well. We've received many emails from people that were very tired of the same old white diapers and thrilled to see something different available so they could mix it up a little. Our mission statement is "To improve the quality of life of those managing with incontinence". In this case, the ABDL market has helped us improve the quality of life for many people, which makes this job rewarding for all our team here at NorthShore.