pampers4U
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Cottontail said:Fascinating! I'll be very interested to check these diapers out when they show up at my Walmart--or wherever. (I was in the diaper aisle at Walmart a couple of days ago and didn't spot these.)
...but as previous Swaddlers sizing has agreed with Cruisers sizing, and as Cruisers run smaller than Baby Dry and Luvs, I'm doubting these Swaddlers 7 will be anything new, size-wise. If they're the same size as Cruisers 7, they'll still be slightly smaller than Baby Dry 6 and Luvs 6, and these latter two diapers are infinitely more available.
Or that's according to the measurements I took in August. (At that time, Cruisers 6 and Swadders 6 were both 20-3/4" long, Cruisers 7 were 21-5/8" long, and Baby Dry 6 and Luvs 6 were both 22-1/4" long.)
In Pampers diapers, the innovation seems to starts with Cruisers and make its way to the other diapers after that. I see that Baby Dry now has that weird maxi-pad-style "absorb channels" padding, for instance. I haven't seen that feature called out on the smaller bags of Baby Dry yet, but when I do, I'll buy some of those and measure them. My fear is that the Cruisers (and Swaddlers) sizing system may be one of the features that's headed for Baby Dry and Luvs. Further evidence of this is the fact that the UK Baby Dry 7 seems more closely aligned with the sizing of US Cruisers 7, and is no larger than US Baby Dry 6.
It's frustrating, but I think we're actually headed in a direction of smaller, not larger, Pampers diapers, despite what the numbers on the packages say. Actual measurements don't lie. And really, given that Huggies and almost all other diaper brands are smaller than Pampers for a given size (in August, I measured Huggies Snug & Dry 6, Little Movers 6, and Overnights 6 at 20" long), one has to wonder why Pampers would make things even bigger. They wouldn't! In some instances, their size 6 diapers are already 10+% larger (wider, longer, and stretchier) than anything else out there. And yet, lots of parents seem pretty happy with Huggies. Where I live, the stores that sell baby diapers generally have a better selection of Huggies products than they do of Pampers products.
:shrug:
Its all a marketing gimmick, my buddies kid is just 2 yrs old and he's already in size 7 cruisers, he looks like a normal, maybe slightly above average in height and weight for a 2 yr old, but seriously size 7 already?
This is the company's way to make extra money, babies aren't getting bigger, but if you can rebrand and convince parents that these same size diapers are bigger now, they will be less remorseful in buying them for more $$$ and less product in a package.