Article in the Chicago Reader

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Interesting article. Just like you Maxx, those sears ads back in the 80s and 90s were my go to material for my diaper urges. Today I keep all porn to an absolute minimum, but those catalogues were very attractive as a kid!


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That Cecil Adams column has been around for a while. It's wrong by the way. Attends atually came out in 1979 but they weren't the first by a long shot. They were one of the first hour-glass shpaed ones. There were several brands on the market before that were styled like the 1960's era pampers: rectangular fan folds with single tapes. Sears started selling these in 1978 and I remember getting a box from the pharmacy at the hospital I worked at the summer of 1979. I was regularly buying and wearing these (they sold them as sears best but the brand was medalist) and others such as ambeze and a few other brands. I do remember Attends hitting the catalogs and the stores shortly thereafter (around 1980) and displacing most of the single tape varieties entirely around 1982. I was a bit partial to the single tape ones as they were reminiscent more of the diapers of my youth.

P&G bailed out of retail sales, selling off to PaperPak who would only sell to institutional/medical supply places. Depend took over most of the retail market. I still preferred Attends though I had to work harder to get them. There were some other pretty hideous brands (store brands and otherwise).
 
As a kid, I would wait for the new Sears catalog to see both the Christmas toys and diapers. I'm not sure which I liked more. Now of course, it would be the diapers.
 
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