They seem to be closer to what size 7 should be. Larger than most older baby diapers, but nowhere near what the size 8 should be, if following the scale from newborn to size 8. They are not for intended for school aged kids, but seem to be mostly suitable for overweight late potty training 3-5 year olds. Sure, plenty of 5-10 year olds will be able to fit into them, but that doesn't seem to be the intended market, except indirectly.
Ultimately, they are just larger baby diapers. Unlike the cuties boundless size 8, these aren't a true size 8 intended for special needs older kids. Good to see them on the market, and I'm sure plenty of families will benefit from their being available, but it feels like these are very similar to Huggies finally introducing size 7 products for the first time.
They seem to know that there are plenty of older kids which might need protection and would be loyal customers, but rather than just coming out and saying, yes these are for older kids, and here they are in proper elementary school aged sizes, they are offering a just barley large enough version to capture some of that market, without jeopardizing their image as a baby product company.
Honestly, I appreciate that this is progress, but it is a slap in the face to so many families in need of real products for older kids. PG and KC are saying, it really isn't ok to wear diapers unless you are a baby, but here is a baby diaper which might just suit the needs of your special needs older kid. Feel shame buying them because they are supposed to be for babies, but give us your money because at least we are offering something close enough.
There really isn't a mass market product for older kids with special needs. A few adult diaper companies offer xs or youth sized versions of their adult diapers, and now baby diaper companies are inching up to those older kid sizes, but most special needs families really are stuck using goodnites or other bedwetting products for full time incontinent kids. Bedwetting pull ups are not designed for these kids, and it is wrong and sad that they are the only viable option for so many families.
We have made real progress on getting good products for those that need them, but we still have a long way to go before our culture and the companies that reflect that culture, are truly catering to the needs of the people and not suck catering to the lowest common denominator.